Thursday, January 15, 2009

Follow Up Letter (Sales Offer)

Dear Mr. Hawckard,

Look Better. Feel Great. Have Fun.

Come back to Doe Total Fitness for just $99 and let us help you get the results you want, Guaranteed!

EXCLUSIVE REACTIVATION SAVINGS. PLEASE RESPOND BY DECEMBER 31.

You've been away for a while. And although your Doe Total Fitness membership expired, you're still a member of that group of people who recognize the value of their health and physical conditioning. With over 250 Doe locations from coast to coast, now is the best time to come back to Doe Total Fitness. See the changes we've made, and get the results you want.

Come back to Doe Total Fitness for under $100.

Right now you can come back to Doe Total Fitness for only $99 and enjoy all of your original membership benefits through December. So now you can get fit, have fun and save money, too. And, as a special offer to our valued former members, when you reactivate your membership by December 28, your investment in fitness is guaranteed. (See details below.) You have absolutely nothing to lose, so act now.

You're going to love what our latest equipment will do for you.

We've updated our clubs with the best brand-name equipment and exciting new group exercise classes to make your workout even more rewarding.

* (list 3-5 one-sentence bullet points)

Add it all up and you'll see that Doe Total Fitness does more than ever to help you get the results you want.

It couldn't be easier to reactivate your membership.

This offer is only available to a select group of former members, so choose one of these four easy ways to reactivate your membership and take advantage of your special reactivation offer:

100% Satisfaction Guaranteed.

We want you to come back and see the changes we've made. And to prove it, we're offering you a 100% money back guarantee. Just visit the club at least twice a month for six months, and if you're not completely satisfied we'll refund your money. It's that easy. On each visit, present your card and/or sign in as required at the front desk. After six months, if you're not happy, simply return your membership card within the following 30-day period to: DOE MONEY-BACK GUARANTEE, 123 Main Street, Springville, Kansas 12345. We will verify that you used the club as agreed and promptly send you a full refund of the amount paid with this offer.
Very Truly Yours,
[Your Name]

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